The Era of AI in Fashion: Digital Clones and Face Swapping

Fashion brands are experimenting with AI-generated digital clones of models and celebrities, blurring the line between reality and virtual reality.

French fashion brand, Balenciaga, has been at the forefront of this trend, using AI to create digital clones of models and celebrities.

The digital clones are used in various applications, including virtual try-on and digital advertising.

This trend is not limited to fashion, as other industries, such as entertainment and media, are also exploring the use of AI-generated digital clones.